Friday, July 25, 2014

The Opening Playbook: 21st Century Networking

Because of this blog, people send me books. I have to send most of them back because they’re not about networking, or business development and don’t have content I can get excited about, content of powerful value.

Andrew Dietz, you sought me out sir. I am grateful.

This book is awesome – more importantly it’s valuable.

I can’t count the amount of times I said the word “FINALLY” out loud reading this book. OpeningPlaybook

First and foremost he puts to rest the old school mantra of “ABC: Always Be Closing” and updates the networking paradigm for this century of authentic connecting and open data ---- ALWAYS BE OPENING

Opening conversations, opening connections to new possibility, opening collaboration opportunities for your network. People say “be of value to your clients or donors” – this book is the playbook of how to do that.

football-and-businessNow, full disclosure, I do not like all organized sport so the football analogies were totally lost on me. But the book is really about the strategy of solid, authentic human networking and that is something I’m all about.

Written in fable format ( which I love because it makes for a quicker, more memorable and dare I say ‘enjoyable’ read ) this book is about Sam a young lawyer who just doesn’t get it – he doesn’t get it because he was taught 20th Century networking like so many of us. He is helped along by Candace, the owner of a 21st century “coffee shop” coworking space – the kind that many of us know is the hottest place to be right now for knowledge workers.

coffeeofficeShoutout to the awesome folks at “The Coffice”, this should be your official book for helping professionals understand what this revolution is all about!

Young professionals are going to want to read this book because it’s a play by play with actual granular guidance ( chapter reviews include what to do, what to say, how to do it ) on real authentic networking.

Experienced business professionals – I have been LOOKING for a book that social-networking-businessintegrates 2014 digital media ( LinkedIn, Google+, Twitter, blogs, websites ) into networking and business development. 90% of the best selling networking authors do not get how to truly integrate digital media into the workday. Andrew Dietz gets it and he NAILS IT in this book. What’s the best content, how to share it, how to mine social media platforms for leads and HOW to make connections. It was a cool breeze on a warm summer’s day – well more like blessed oxygen in a suffocating world of social business skeptics .

OpeningPlaybookBuy this book, it’s a quick read, it’s a valuable read – give it to someone you’re mentoring or being mentored by. I’ve bought more copies for my talks at Universities.

It’s the 21st century people, lets networking using today’s tools. The result, better business.

Want more value, follow Andrew on Twitter

   As always, please share this post. Thanks for reading!

                    Paul Nazareth

7 comments:

  1. Nice post Paul. Please check out Welcome to the Big Leagues when you have a chance ... http://www.prweb.com/releases/2014/09/prweb12199725.htm

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  2. Hi Paul!! So, I noticed you review business books. I love business books but don't see a lot of ppl blogging about them exclusively. I am running the Book Blog awards this year and wanted to let you know nominations have been extended and are now open until october 12th. There are no business book blogs nominated as of yet and was wondering if you would like to be a part of the awards this year. There are 13 awards up for grabs. You may nominate your own blog or ask your readers to nominate you. Readers vote on November 15th.

    Please leave a comment on my blog or tweet me @emancipatedmimi to get the badge to add to your site. You may use it to encourage your readers to vote for your blog on Nov 15th. The awards are intended to be fun and exciting, and get your blog some exposure as well. Hope you will join =) I'm usually on twitter so tweet me anytime with questions or comments =)

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