The integrity of Scott Stratten to update and revise his book simply astounds me.
Here's my previous post on why this book ALREADY ruled.
Frankly. The book was still one of the leading voices and still my number one most recommended to understand the what, the why and the tone of business + social media.
The cycle wasn't over, the book wasn't overly stale.
There was money left to squeeze Scott.
Scott does a lot of talk about authenticity in the book.
He walked that talk with his actions not his words.
I tip my hat to you sir. ( and tweet it too )
And I'll share your message every chance I get.
Enjoy a damn good updated talk by Scott below...